You've heard the sayings, "finding a needle in a haystack", "diamond in the rough" or "two birds with one stone". Equating the idea of "sewing needles" and "diamonds" as the treasure to finding quality leads on Social Media, we turned these age-old idioms on their heads to show how easy it can be to achieve better results for your business with Hootsuite
Combining this concept with attention-grabbing colours, tongue-in-cheek art direction and direct messaging, the campaign was a welcome and creative departure from previous work which relied heavily on technical jargon and complicated numbers and data to communicate the ever-so-simple message of "Using Hootsuite increases your ROI".
A second set of ads under the same art direction were created to promote a follow-up webinar on the topic of maximizing your social media ad spending. These ads spoke to the typical challenges faced by social media marketers and Hootsuite's solution to these.
Once the concepts were approved, it was time for rollout. In addition to adds being run through Facebook, Instagram and Twitter, here are a few of the animated ads produced that would be running on various ad networks.
