This is a collection of email newsletter designs created during my time as Email Newsletter Designer for Best Buy Canada. All of these designs were created in close collaboration with merchandising, marketing and development teams across the organization and range from corporate sales events to branded-content and holiday-specific emails.
The visual strategy with these emails was to use larger content tiles that broke out of the traditionally smaller-grid approach common with Best Buy marketing emails. Typography, layout and colour also played an important part in ensuring visual brand consistency throughout all the newsletters.
