E3 is largest trade event in the video game industry and in 2016 Best Buy Canada wanted to be the go-to-destination for the best deals and latest games releases. The team wanted to prioritize email marketing and make bigger push to reach the 5-million+ Best Buy and Gamers Club subscribers.
My role in this was the production and design of a multi-tiered email campaign that saw the best email marketing ROI results and highest click-throughs at Best Buy Canada to this date. All of the creative used in the emails would later influence the visual feel of E3-related content in print, digital and web.
