As part of a design internship with MEC's Communications and Marketing (C&M) team, I was tasked with creating a set of visuals for use on the team's website for use as internal promotion.
Since this would be used for internal purposes only, I wanted to create a set of visuals that would communicate the enthusiasm, passion for authenticity and playfulness of the team as well as highlight the different roles that they have within the larger MEC organization.
I started by creating a set of icons to be used for navigation on the internal MEC homepage. While icons are typically rendered as hard-edged vector illustrations,
I chose to use doodles to communicate as sense of authenticity, immediacy and playfulness present in the team.
I chose to use doodles to communicate as sense of authenticity, immediacy and playfulness present in the team.
As a co-op, MEC's culture was quite different from your typical corporate culture and it seemed more than fitting to choose this stylistic route to communicate the down-to-earth, off-the-cuff and entrepenurial spirit with which the Co-op
was founded.
was founded.
A second part of the project was to create a digital banner that would adorn the front page of the internal Communications & Marketing homepage. I combined some of the illustrations along with some hand-lettering. This piece was more of a stylistic experiment but overall the team was quite happy with the results.
